Summer Camp

Logo Development

In the Spring of 2023, I developed the branding for the summer school program ‘Kaleidoscope Summer’. I decided on a fun, playful color scheme. From there, in collaboration with the program directors, I worked through multiple phases of logo tests before settling on a final product.

Phase 1:

After some quick sketching, I came up with these initial options for the myself and the clients to build from.

Phase 2:

After the clients chose a favorite, I worked through a few detail and color variations.

Final Logo:

The clients chose their favorite logo from the developed options.