
Summer Camp
Logo Development
In the Spring of 2023, I developed the branding for the summer school program ‘Kaleidoscope Summer’. I decided on a fun, playful color scheme. From there, in collaboration with the program directors, I worked through multiple phases of logo tests before settling on a final product.
Phase 1:
After some quick sketching, I came up with these initial options for the myself and the clients to build from.
Phase 2:
After the clients chose a favorite, I worked through a few detail and color variations.
Final Logo: