Branding

Projects

  • The culmination of my four years in the Art and Technology major, Siskin is an original outdoor supply and apparel brand. Working alongside the Design director at UO, I created the concept for a brand from the Pacific Northwest that boasts a hand-made quality and feel. The brand is inspired by the landscapes and scenery that surrounded me in Eugene, Oregon, and by the combination of beauty and quality produced by the craftspersons and artisans in the town. This project is the perfect conjunction of my love for the outdoors, my long standing passion for illustration, and the branding, design, and marketing skills I developed at university.

  • In the Spring of 2023, I developed the branding for the summer school program ‘Kaleidoscope Summer’. I decided on a fun, playful color scheme. From there, in collaboration with the program directors, I worked through multiple phases of logo tests before settling on a final product.

  • Acorn Cafe opened in Healdsburg, CA in June 2024. I worked with the manager to design various branding elements for the company, including posters, business cards, digital table trackers, and branded tableware products. I worked with hospitality consulting agency Oyster Sunday to develop these elements for the brand they designed. I spent about 3 months working on this project, and the final products will be featured in the cafe and sold online.

  • TypeFaces. is my response to a prompt to create 5 faces out of 5 fonts. I wanted each face to feel different, with its own personality and use of the font, but for the group to live well together as a whole.